The Pakistani Spectator

A Candid Blog


Posts Tagged ‘Online Ads’

Google’s DoubleClick Launches New Marketplace For Display Ads

By Sumaira Bajwa • Sep 19th, 2009 • Category: Technology

Google, which has dominated search advertising, is hoping to take over the display advertisement space by launching new DoubleClick Ad Exchange to create an open, real-time marketplace for large online publishers and ad networks and agencies to buy and sell display advertising space. In an announcement made on the company’s blog, Google says that display [...]



Online Ad Marketplace TRAFFIQ Scores $10 Million

By Sumaira Bajwa • Aug 6th, 2009 • Category: Technology

Online advertising marketplace TRAFFIQ today announced it has closed a $10 million Series B round of venture funding from Grotech Ventures, Greenhill SAVP and Court Square Ventures.
The New York-based company, which operates a management platform designed to connect buyers and sellers of online media, had previously raised $7 million from the latter investor and says [...]



Google is Barometer of Online Ad Market

By Sharafat • Jul 17th, 2009 • Category: Technology

s the ad market really starting to rebound? Or is the (muted, cautious)  happy talk we we’re hearing this spring just happy talk? Time to take a peek at Google’s quarterly earnings this afternoon, which might give us some insight.
As per Google’s last report card, Wall Street is expecting the company’s revenue to decline from [...]