The Pakistani Spectator

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PTCL Entertainment at PTCL Buzz

By Sumaira Bajwa • Nov 17th, 2009 • Category: Misc • 40 Comments

PTCL has become the first company in Pakistan to provide Broadband services in over 100 cities across the country, whereas before PTCL’s entry into the Broadband market in 2007, Broadband was primarily only available in the 3 major cities of the country. PTCL is spearheading the spread of broadband culture in Pakistan, where till a couple of years back there was little awareness in the market about the broadband & multimedia technologies, nor were there any significant players entering the field to cater for the mass market with high speed internet access.

Since its Broadband launch in May 2007, PTCL has made the broadband technology affordable by lowering the barriers to entry and also by geographically bringing the service within the reach of a common user across Pakistan hence, quadrupling the subscribers that was acquired over a long period of 5 years by the entire lot of ISP’s before PTCL’s entry into the market.

With a true vision and clear objectives, PTCL has now successfully provisioned broadband services in over 119 major cities and towns i.e. Karachi, Hyderabad, Mirpurkhas, Hala, Sukkur, Jacobabad, Khairpur, Larkana, Multan, Bhaipheru, Okara, Pakpattan, Sahiwal, Faisalabad, Lahore, Islamabad, Rawalpindi, Abbottabad, Attock, Gujar Khan, Jhelum, Peshawar, Quetta alongside other small towns and cities across Pakistan. Expansion of PTCL broadband network will continue, providing more of its landline subscribers an opportunity to experience the latest in broadband and related technologies.

One of the main reasons for growth in PTCL Broadband services has been its customer segmentation and geographical reach. For example PTCL’s broadband facilitates the segment that relies most on high speed connectivity i.e. the students. Special packages for this segment along with services such as free dial up service for its Broadband customers and FREE access to movies, music, classical Pakistani dramas and cricket matches, educational and religious content for its Broadband customers - branded under ‘PTCL BUZZ’, this complete web infotainment content portal is made exclusive only to PTCL Broadband subscribers. In addition to these value additions, from now PTCL is also offering a free personalized e-mail account exclusively to its broadband users.

Living up to its legacy of innovation and using its Broadband network, PTCL on 14th August 2008, entered the media sector by launching an interactive television service for the first time in Pakistan. Branded under ‘PTCL Smart Line’, the service includes Interactive Television, Broadband and voice Telephony all at the same time on PTCL’s telephone line. The most revolutionary section of this offering is the ability to rewind and pause live TV channels, the ability to block / unblock any TV channel for parental lock and the ability to search through video on demand content. Currently PTCL Smart TV offers its viewers over hundred live channels and a Video on Demand service. The Brand ‘PTCL Smart’ was introduced for PTCL products that have functions that are more intelligent than their normal versions, such as Smart Line and Smart TV.

PTCL is the largest telecommunications provider in Pakistan. PTCL also continues to be the largest CDMA operator in the country with 0.8 million V-fone customers. The company maintains a leading position in Pakistan as an infrastructure provider to other telecom operators and corporate customers of the country. It has the potential to be an instrumental agent in Pakistan’s economic growth. PTCL has laid an Optical Fibre Access Network in the major metropolitan centers of Pakistan and local loop services have started to be modernized and upgraded from copper to an optical network.

On the Long Distance and International infrastructure side, the capacity of two SEA-ME-WE submarine cable is being expanded to meet the increasing demand of International traffic.


 
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