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Does social media increase SEO?

By Sumaira Bajwa • May 27th, 2009 • Category: Technology • 4 Comments

Many people and businesses are touting the use of social media to increase a company’s search engine optimization (SEO), but at least one expert says the organizations would be better to stick with “traditional SEO.”

In a recent interview with Econsultancy, Warren Cowen, CEO of search engine optimization (SEO) company Greenlight, says that although it may be important to use social media these days, companies shouldn’t expect to see any improvement in search engine optimization (SEO).

“[Social media sites] are part of a mix of social and non-social elements that help make up a search strategy - they’re not a search strategy in themselves,” Cowen says. “On that basis I suggest social media’s ability to drive SEO should not be a topic of excitement. We should not all down tools and get behind social media as the next best way to achieve killer SEO.”

This is not to say that the use of social media and other online marketing techniques are unnecessary, as many organizations have seen their visibility increase using the likes of Twitter, Facebook and blogs.

According to figures last week from comScore, Twitter saw its viewership quadruple in the last two months and now boasts more than 17 million users in the U.S. alone. According to the online analysis company, this means the micro-blogging service has seen a 3,000 percent increase in the last year, with much of that being attributed to businesses.ADNFCR-1513-ID-19175641-ADNFCR

Source: Brafton


 

 

 
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4 Responses »

  1. Q - Does social media increase SEO?

    A - In a word, YES.

    There are (practically) no disadvantages to advertising a company on social media in my opinion - aslong as it is done right. Social media is a great tool to be used alongside standard SEO techniques to help promote a Web site in various communities.

  2. [...] Original post: Does social media increase SEO? | The Pakistani Spectator [...]

  3. Social media doesnot increase SEO. However, for example, Twitter creates a site for each and every tweet which will appear in the search engine results. Websites can benefit from these parasite pages to some extend and that is what the advantage of social media.

  4. Awsome info and straight to the point. I don’t know if this is actually the best place to ask but do you people have any ideea where to get some professional writers? Thx :)

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