The Pakistani Spectator

It happens on many  blogs that they enjoy lots of traffic, but they find few, very few visitors who actually make the displaying ads happy. There are very few visitors, who actually become “customers” of the site. It is quite another story as how to convert the causual visitor into a customer, but you should identify and give more to your existing customer  base, who actually earns you money.

You get that information by having some statistical collection information at your blog and Google Analytics is one of the best free tool available for that matter for the blog masters. It’s installation is so easy and its results are so comprehensive and helpful and you get to know your visitors, what they are seeing and from where they are leaving and what place of your blog is hot, and it all is brought to you free by the Google Analytics.

Many bloggers spend so much of their time trying to rank on various keywords doing pretty well on some of them only to realize it should be keywords that money making visitors would be enticed. It is quite possible that some of your blog post, which receive little traffic, may have huge CPC, whereas highly visited posts would have low CPC.

What is CPC? Here is what tech-faq says about it.

CPC is an acronym for Cost per Click, it is an extremely useful technique used by advertisers to market and promote their web site. In essence, an advertiser using CPC will pay a fee for a specific action, in this case for a viewer to click on the advertiser.s ad and be sent to the advertiser.s web page. CPC is sometimes referred to as PPC (pay per click). These two terms are interchangeable.

Cost per click works by an advertiser bidding on keywords that are most likely to target a group of viewers that would most likely be searching for a specific product or service that they sell. For instance, an advertiser that sells golf clubs online would bid on the keywords .golf club. hoping that a potential consumer looking to buy golf clubs searches for the term and then sees the ad. Once the viewer sees the ad, he or she might click on the ad resulting in the viewer being taken to the advertisers. site, where hopefully a chance at a sale can be made.

Cost per click is extremely advantageous to an advertiser, because it gives the advertiser a low cost solution to find potential consumers that are actively searching for specific types of products. Cost per click is one of the best ways to target your products to a specific market at a fairly low cost. Advertisers are only charged a fee, based upon their bid when their ad is clicked. Cost per click works for large markets and very small niche markets.